Persuasive Writing
Website Optimization Secrets
Okay, if you have been following along,
you know how to use articles to generate traffic to your web
site, and you know the common mistakes to avoid. You may be wondering
what persuasive writing has to do with articles. After all, you're
not exactly selling something with an informative article, are
you?
Well, actually, you are. You at least want
to persuade the reader to continue reading until he gets to your
link at the bottom. Below are some tips to help you write more
persuasively, followed by some more little secrets of using article
banks.
Tips For Persuasive Writing
1. Headlines. "10 Ways To..."
hooks the more systematic reader, "10 Mistakes..."
gets those afraid they'll screw up, and people find list-articles
in general to be enjoyable reading. Questions are great attention-grabbers.
"How Much Can You Make This Year?" will get more readers
than "Make More Money." Paint a picture in seven words
or less, if you can. "A Thousand Dollars Fell Off My Table,"
might lure them in.
(Note: Christopher Knight,
at EzineArticles.com says that without a doubt you'll get more
traffic if you have good keywords in the first few words of the
title. In other words, make it "Article Writing - 10 Mistakes
To Avoid," and not "Ten Mistakes To Avoid In Article
Writing.")
2. Article description. Most article banks
require a description of 2 to 3 sentences. The description lets
the reader know what the article is about, so you get readers
who are actually interested in the topic, and - if it's done
well, it makes them want to read it. A good way to do this is
to hint at things and leave the reader wanting more: "You
may be making these errors right now, and costing yourself money
every day. Learn how to avoid the most common optimization mistakes."
3. Article body. Write in a style that's
natural to you, but keep paragraphs short, or readers will lose
interest. Also, if you can hint at incompleteness, you are more
likely to get a reader to visit your site. For example, don't
say, "Here's how to write articles." Say, "Here
are some of the techniques I use to easily write new articles."
You want them to go looking for the other techniques - on your
site.
4. Resource box. Read the last issue for
tips on resource boxes. If you aren't sure about your writing,
write a couple versions, and ask a friend which one makes him
want to visit.
5. Sub-headings. Subtitles can make an
article more reader-friendly, by breaking it up a little. (They
also help to optimize the article if they contain good keywords.)
You'll notice that I break up most of these pages with subtitles,
like the one coming up...
Article Directory Tips
1. Submit to the right category. If your
article is suited to several categories, look at the visitor
statistics if they have them, or guess which one gets more traffic,
and submit it there. You can also rewrite articles in a way that
makes them ready for re-submission to another category.
2. Space out submissions. Some article
banks put you on top of the list of articles for the day, either
on the home page or in the category headings. If you have many
articles to submit, you are better off submitting just one or
two per day, so you'll get more exposure for a longer time. No
point in having your articles push your other articles out of
view.
3. Set up a system. I have a list in my
computer files of URLs that will take me straight to the article
bank submission pages, so I can copy and paste them to save time.
I have copy-and-paste "About the author" information
for each site, to speed up the process. This morning I submitted
two articles to fifteen article banks each, creating 30 more
incoming links - in 45 minutes. That would have taken me four
hours before I automated so many of the steps.
4. Watch your web site reports. When you
see which article banks are bringing you traffic, put them at
the top of your list. That way, if you have limited time, you
can at least submit to the best ones.
5. Look at what others are doing. Which
headlines really catch your attention? Model your on those. Which
articles would you like to use on your web site? Ask yourself
why, and use what you learn when you write your own articles.
P.S. This course is now
entirely on-site. To get the other secrets, you can go here to
subscribe: Free
Website Optimization Secrets.
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