Keyword Optimization
Website Optimization Secrets
Keyword optimization is the process of
getting your page into the search engine results for your selected
keywords. It is about how search engines determine which pages
to display, and how to get them to choose yours. Some of the
following you undoubtedly know, but there are a few lesser-known
tips here, so at least scan the list.
1. Use your best keyword in your domain
name. I stay away from hyphens now, but this is hotly debated.
It's hard for return visitors to remember hyphens, so www.themeditationsite.com
is probably better than www.the-meditation-site.com. Plus, you
can write it as www.TheMeditationSite.com to make the words stand
out (but not on html extensions, as they are case-sensitive).
2. Optimize your home page for your
best keyword. Put it in your title, headline, first sentence,
and near the bottom of the page. Over-all, your top two or three
keywords for the page should make up between 5% and 15% of the
total words. That's what the term "keyword density"
refers to.
3. Optimize each page for one primary
keyword. Of course, if you are optimizing for "internet
income tips," you are by default optimizing for "internet
income," and "income tips." Keep that in mind
when researching. If you aren't sure you can compete for "internet
income," optimize for "internet income opportunities,"
since the latter includes the former in any case.
4. Use the keyword in file names.
Hyphens probably are a good idea for all pages other than the
homepage. For example, htpp://www.dinero.com/internet-income-tips.html
might make it easier for the search engines to recognize the
keyword "internet income tips."
5. Use the keyword in the title tag.
You may be able to squeeze more than one keyword into a title,
but keep the total length under 75 characters.
6. Use the keyword in the headline.
Keep it under 80 characters, preferably closer to 40, as some
search engines will use the headline in their description, and
you want the whole thing to show.
7. Use the keyword in the text.
Try to keep to one theme per page, and have the primary keyword
near the top, and bottom of the page. Other keywords and synonyms
should be scattered throughout.
8. Use the keywords in headings.
Subtitles, or headings, range from <h1> down to <h6>.
If you use page building software, just be aware that search
engines pay special attention to the "large" (h3),
"larger" (h2) and "largest" (h1) headings.
So break up your page on "making money online" with
a heading like, "More Ways Of Making Money Online."
In MSN In Days
I was once having trouble getting pages
indexed by MSN. They get around 20% of the internet search traffic
in the world, and I could get the home pages of my sites indexed,
but the other's took forever to show up. Here's what finally
worked:
1. Introduce the page on your home page,
and make a link to it. Have the keyword for the page in the "anchor
text," the words that are actually in the link. Example:
"Be sure to visit my Internet
Glossary whenever you don't know a term." The words
"internet glossary" are the anchor text, and also the
keyword that the page is optimized for.
2. Go to msn.com and search for your site
("themoneymakersite.com"). If it isn't indexed, you'll
see "If you cannot find a page that you know exists,
send the address to us." Click on that, and enter
the full URL of your site (http://www.themoneymakersite.com).
MSN has been indexing pages fast, and it will follow links from
your home page, then index those pages. The keyword-loaded anchor text help
the page shows up for the right search results.
Once I started doing this, my pages were
indexed in days, often with good placement from the start. If
you need to remove the link later, you won't be un-indexed, but
your ranking might slip.
Next Time: Part 2 of keyword optimization, and how to get
traffic with image tags.
P.S. This course is now
entirely on-site. To get the other secrets, you can go here to
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Website Optimization Secrets.
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Money Make Site | Keywords and MSN |