Internet Glossary
Above the Fold:
The part you see once the web page has loaded.
Adsense:
A Google program. You put targeted ads on your pages, and earn
a percentage of the price per click paid by the advertiser.
Adware:
AKA "spyware." Programs hidden within free downloaded
software that transmits your information by internet to advertisers.
Adwords:
Google's Pay Per Click (PPC) advertising program. You pay only
when someone clicks through to your site.
Affiliate:
A web site owner that promotes a merchant's products and earns
a commission for referring clicks, leads, or sales.
Affiliate Agreement: The terms that govern the relationship between
a merchant and an affiliate.
Affiliate Program:
A program in which a merchant pays commissions to you for generating
clicks, leads, or sales from links on your site. Also called
associate, partner, referral, and revenue sharing programs.
Affiliate Program Directory: A website with information on many affiliate
programs.
Affiliate Link:
Special code in a graphic or text link that identifies a visitor
as having arrived from your site.
Affiliate Network:
A company that handles the affiliate programs for many merchants,
simplifying the process for you and the merchants.
Associate:
Synonym for affiliate.
Autoresponder:
A program that sends replies automatically by email. When a visitor
subscribes to your newsletter, for example, the welcome message
and first issue are sent automatically. For more information
visit Aweber.
Banner Ads:
Ads in the form of a graphic image.
Blog:
Short form of 'web log', basically a journal available on the
web.
Browser:
The program that lets you access and read hypertext documents
on the Web.
Click:
When a user enters a site or page by way of a link.
Click-Through Ratio (CTR): Percentage of visitors who enter a web site by
way of a specific link.
Cloaking:
Hiding the HTML code content of pages.
Commission:
The income you're paid as an affiliate, for generating a sale,
a lead or a click-through to a merchant's web site.
Contextual Link:
Links placed within the relevant text.
Conversion:
When a visitor becomes a customer.
Conversion Rate:
Percentage of visits to a site that convert to a sale. Three
sales on 150 visitors would be a 2% conversion rate.
Cookie:
Piece of code placed in your browser that provides information
when you return to a site. Information can be on user preferences,
or login and registration information.
Cost per Acquisition (CPA): What you pay to get a customer.
Cost per Click (CPC): What you pay when a visitor clicks on one of
your ads.
Cost Per Thousand (CPM): What you pay for 1,000 impressions of an ad.
Domain Name:
The name that identifies a site - most commonly www. - followed
by whatever, and then .com, .net or other "extension."
Doorway Page:
Also called gateway pages, entry pages, or portal pages, these
are pages used to improve search engine placement. Some search
engines drop sites from their indexes if the existence of doorway/gateway
pages is detected.
Download:
To transfer a file from another computer to your own.
Email:
Short for "electronic mail," a message sent to another
across the Internet. Examples of the most common format : stevengillman@hotmail.com,
gillmansteven@yahoo.com, monkeylove@juno.com, etc.
Email Link:
A link contained in email, often in a signature file.
Email Signature (Sig File): A message (often a link to your site) embedded
in every email you send.
Graphic Interchange Format (GIF): An image file format, usually used for simple
files, while a JPEG file is the preferred format for photographs.
Hit: One
request for a single item on a web server. A page with three
graphics would count as four hits, for example; one for the page
and one for each graphic.
Home Page:
The primary HTML page of a web site, also called a "landing
page," or "index" page.
Hypertext Markup Language (HTML): This is the primary "language" that
internet documents are created in.
Impressions:
How many times an advertising link is displayed.
Internet Service Provider (ISP): A company that provides you access to the internet.
IP Address:
A number consisting of four parts separated by dots (134.185.765.2)
that identifies every computer on the internet.
Javascript:
Programming language developed by Sun Microsystems for writing
downloadable programs that can be immediately run on your computer,
if you have a browser compatible with Java. Small Java programs
can include date displays, calculators, and more.
Keyword:
A search term used to get information from a search engine. Can
be a word (fishing) or a phrase (ice fishing poles). These are
the words that visitors use to find your site in the search engines.
Keyword Density:
How frequently a keyword is found on your page. Ten times in
a page of 200 words would be a KW density of 5%.
Link:
Words or objects that, when clicked, take the visitor to a particular
page.
Link Popularity:
The number of web sites linking to yours.
Meta Tags:
Information tags in the header of your HTML pages (not visible
to site visitors).
Multi-Level Marketing (MLM) : Also called Network Marketing, MLM involves
selling products through a group of independent distributors
who sponsor other people to do the same. You generally get a
part of the income of anyone that you sponsored.
Newsgroup:
An online discussion devoted to a particular topic. Usually takes
the form of electronic messages called "postings,"
which anyone with a newsreader (standard with most browsers)
can post or read.
Niche Marketing:
Marketing and selling to a focused market segment (chihuahua
owner's, for example).
Pay-Per-Click (PPC): You pay only when the advertisement is actually
clicked. Also, an affiliate program where you receive a commission
for each visitor you refer to a merchant's web site.
Pay-Per-Sale (PPS):
You receive a commission for each sale of a product or service
that you refer to a merchant's web site.
Portable Document Format (PDF) : A distribution format from Adobe Corporation
that allows electronic information to be transferred between
various types of computers. The software that does this is called
Acrobat.
Profit:
Net income after all expenses.
Real Simple Syndication (RSS): An XML-based format for syndicating content.
Referring URL:
The site a user came from to reach your site.
Residual Earnings:
Ongoing commissions affiliates get for each sale a refered customer
makes. Can be for a month, a year, or the lifetime of the customer.
Revenue:
Total income before your expenses.
Scumware:
Software that is designed to display advertisements in addition
to it's primary function. (Gator, Ezula)
SPAM:
Unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail
(UBE). Junk mail.
Spyware:
A program hidden in downloaded software that transmits user information
to advertisers.
Text Link:
A link without a graphical image (just words).
Tracking Method:
How an affiliate program tracks referred sales, leads or clicks.
Tracking URL:
A URL with your special code attached to it, so visitors arriving
at the site are tracked back to you as the referer.
Two-tier:
Affiliate programs in which affiliates earn commissions on their
own referals, and those of webmasters they refer to the program.
Unique User:
A unique visitor to your Web site.
Upload:
To transfer a file from your computer to another computer.
Uniform Resource Locator (URL): The address of a web page (www.address.com/example.html).
Virus:
A set of commands (programming) that will damage a computer.
They come attached to something, such as a text file, email,
photo, music clip, etc.
Web site:
A collection of HTML pages under one domain name.
World Wide Web (WWW, or Web): The part of the internet containing "pages"
of information, which can be read using a browser.
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